Cirometre pulls referral fees, FBA costs, PPC spend, returns and COGS into a single per-order profit figure — then helps you cut ACoS without losing rank.
Selling on Turkish marketplaces? Cirometre also offers profit analytics for Trendyol, Hepsiburada, n11, Pazarama and Amazon Türkiye, plus pre-accounting — see the Turkish site →
Every screen in the panel’s own menu, in the panel’s own order. Pick a section on the left and see what it does.
High ACoS, many clicks, few sales — lower the bid or pause.
Converting search terms — open them as exact targets.
Clicked but never converting — add as negative keyword.
Low ACoS with falling impressions — room to grow.
Week-over-week ACoS deviation — review.
47 clicks, $15.14 spend, $0.00 sales (no sales at all).
→ Recommendation: Lower this keyword's bid or pause it. Every click is spend that never converts.
56 clicks, $6.98 spend, $0.00 sales (no sales at all).
→ Recommendation: Lower this keyword's bid or pause it.
34 clicks, $2.67 spend, $0.00 sales — irrelevant search term.
→ Recommendation: Add it to the campaign as an exact negative.
Sales, referral fees, FBA fees, COGS and ad spend on the same row.
Two rankings side by side: by revenue and by net profit.
Return rate, return cost and reason breakdown, per product.
Reimbursements paid are matched against inventory movements.
Store trend and daily revenue, by period and marketplace.
Products, campaigns, keywords, search terms, placements and optimisation.
Search volume, competition and your own position together.
Search Query Performance: total impressions, clicks and purchases, plus your share.
Bid, negative keyword, placement multiplier and state suggestions in one list.
ASIN, SKU, price, cost and status per marketplace.
FBA stock, inbound units, your own warehouse and daily sales rate together.
Shipment lines, cost rows and estimated arrival.
These are the actual screens, drawn to scale. Numbers come from a live seller account; product names and ASINs are replaced.
Today, month-to-date forecast and last month side by side — each with net profit, margin, ad spend, COGS, ROI and TACoS. The forecast card is marked as a forecast; it is not presented as settled money.
Referral fees, FBA fees and COGS are applied per ASIN, so two products with similar revenue land on opposite sides of break-even — and you can see which one.
ACoS sits on the product row, so "which product is advertising eating" is answered without exporting anything. Every Sponsored Ads tab opens with the same metric strip and filters.
Bid waste, harvest candidates and negative candidates are counted first; underneath, each finding carries the evidence it was based on — clicks, spend and sales.
High ACoS, many clicks, few sales — lower the bid or pause.
Converting search terms — open them as exact targets.
Clicked but never converting — add as negative keyword.
Low ACoS with falling impressions — room to grow.
Week-over-week ACoS deviation — review.
47 clicks, $15.14 spend, $0.00 sales (no sales at all).
→ Recommendation: Lower this keyword's bid or pause it. Every click is spend that never converts.
56 clicks, $6.98 spend, $0.00 sales (no sales at all).
→ Recommendation: Lower this keyword's bid or pause it.
34 clicks, $2.67 spend, $0.00 sales — irrelevant search term.
→ Recommendation: Add it to the campaign as an exact negative.
Nothing is changed in your Amazon account on its own. Each suggestion states the rule it came from and the numbers behind it; you approve or reject it.
Days of cover is computed from your own sales rate and lead time. The screen opens with what needs action, not with a list of everything.
Twenty-six pages, one per capability — what it does, why it is built that way, and the screen it lives on.
Four plans, by monthly order volume. Prices in US dollars.
Profit, analytics, products, reports, external expenses, review requests, Sponsored Ads management
Everything in Basic
Everything in Standard
Everything in Professional
Short, direct answers based on how Cirometre processes seller data.
Real Amazon profit is the sales amount minus referral fees, FBA and shipping costs, PPC spend, returns, storage fees, COGS and taxes. Monthly reports hide the problem: two ASINs with identical revenue can land on opposite sides of break-even because their fee tiers, dimensions and ad spend differ. Profit has to be computed per order, not per month.
Net profit = Sales − Referral fees − FBA & shipping − PPC − Returns − Storage − COGS − TaxesIt depends on the product's pre-ad margin, not on a universal number. If a product carries a 35% margin before advertising, any ACoS below 35% keeps the campaign profitable; above it, every additional sale loses money.
ACoS only measures ad spend against ad-attributed sales. It ignores referral fees, FBA costs, returns and COGS. A campaign at 20% ACoS on a product with an 18% margin is a loss, even though the dashboard shows green.
On a return the revenue is reversed, but outbound shipping, return processing and part of the referral fee stay with the seller. A return therefore does not zero out the profit on that order — it pushes it negative.
All North American and European marketplaces, including US, CA, UK, DE, FR, IT and ES. Multiple marketplaces roll up into one profit view, each in its own currency.