The truths specific to your account are written once
Every account has its own truths — a keyword deliberately running in three separate campaigns, for instance. A tool that does not know that produces the same wrong suggestion every week. Memory is two notebooks: account notes (permanent facts) and the case log (past verdicts and your right/wrong decisions).
Explaining the same thing every week
If you have to re-explain your account structure at the start of every session, the tool is costing you the time it was meant to save.
A note written once is read at the start of every session, by whichever assistant you connected. The explanation stops being your job.
Two notebooks, different readers
Account notes are facts you confirmed: structure, seasonality, deliberate exceptions. The assistant reads them before it says anything.
The case log is history: what was recommended, what you decided and whether it turned out right. The rule engine reads only the mutes you confirmed — an assistant cannot silence itself.
Frequently asked questions
What is stored in account memory?
Permanent facts you confirm about the account, and a log of past verdicts with your decision on each one.
Can the assistant mute its own suggestions?
No. The engine only reads mutes that you confirmed, so a case cannot disappear without your decision.