The data Amazon gives brand owners
Alongside Search Query Performance, four more reports are pulled: repeat purchase, market basket, item comparison and alternate purchase, and demographics. All of it is your own brand’s data; none of it is competitor data.
Seeing what happens after the search
Search data explains how a customer found you. The rest of Brand Analytics explains what happened next: did they come back, what else was in the basket, what did they buy instead.
Those answers change decisions that search data cannot touch — bundling, pricing against an alternative, which product deserves a subscription push.
The reports arrive on their own schedule
Amazon publishes each Brand Analytics report on its own cadence and the newest period is not always available.
The panel shows which period each report covers rather than implying everything is current — a stale number presented as fresh is worse than a missing one.
Frequently asked questions
Which Brand Analytics reports are available?
Search Query Performance, repeat purchase behaviour, market basket analysis, item comparison and alternate purchase, and demographics.
Do I need Brand Registry?
Yes. Brand Analytics is Amazon data available to brand owners, so the reports require a registered brand on the account.