Nothing reaches Amazon without your approval
The product can write bids, budgets, negative keywords, states and placement multipliers — but none of it applies on its own. Every suggestion is listed with its reasoning and you approve or reject it. The reason for a rejection is chosen from a closed list, and it decides what the engine learns from that case.
Not an automation promise — decision support
Full automation sounds efficient until a rule misreads a seasonal spike and pauses a product in its best week. The damage is silent and you find it in the payout.
Keeping a human in the loop costs a few minutes a day and removes that class of failure entirely. The work the tool saves is the finding, not the deciding.
A rejection is not lost data, it is a lesson
Rejecting without a reason means the same card returns tomorrow. The reason is what turns a rejection into information.
Picking "this is a permanent exception" mutes that case; picking "evidence is too thin" raises the bar instead. The engine reads only the ones you confirmed.
Frequently asked questions
Can Cirometre change my Amazon campaigns automatically?
No. Every change is produced as a suggestion and written only after you approve it.
What happens when I reject a suggestion?
You pick a reason from a short list. Depending on the reason the case is muted for a period, muted permanently, or the evidence threshold is raised.