What needs looking at today
The advertising screen does not only show numbers; it counts what needs doing today. Bid waste, harvest candidates, negative candidates, bid-up opportunities and trend anomalies are listed separately. Every card carries its evidence: how many clicks, how much spend, how much in sales.
High ACoS, many clicks, few sales — lower the bid or pause.
Converting search terms — open them as exact targets.
Clicked but never converting — add as negative keyword.
Low ACoS with falling impressions — room to grow.
Week-over-week ACoS deviation — review.
47 clicks, $15.14 spend, $0.00 sales (no sales at all).
→ Recommendation: Lower this keyword's bid or pause it. Every click is spend that never converts.
56 clicks, $6.98 spend, $0.00 sales (no sales at all).
→ Recommendation: Lower this keyword's bid or pause it.
34 clicks, $2.67 spend, $0.00 sales — irrelevant search term.
→ Recommendation: Add it to the campaign as an exact negative.
Reading a report and getting work done are different things
A sortable table tells you where to look. It does not tell you what to do, and on a large account "where to look" is still hundreds of rows.
Counting findings by type turns the morning into a short list: twenty-three bid waste cases, forty-four harvest candidates, twenty-three negative candidates.
Every card carries its evidence
A recommendation without numbers is an opinion. Each finding states the target, the campaign, the clicks, the spend and the sales it was based on.
That makes disagreeing possible. If the evidence is thin for your account, you can say so and the case log remembers it.
Coverage gaps: seeing what is not there
Most tools can only report on what is running. A product with no campaign at all produces no rows, so it never shows up as a problem.
The coverage view inverts that: products with no ads, products running on auto only, products with a handful of targets — ranked by the sales they are already making without help.
Frequently asked questions
What is bid waste?
A target taking clicks and spend with no sales to show for it. Each case is listed with its click count, spend and sales so you can judge the evidence.
How do I find products with no advertising?
The ASIN coverage view lists products with no campaign, auto-only coverage or thin targeting, sorted by the sales they already make.