A hundred changes in one move, not one at a time
Creating campaigns, adding many ASINs at once, editing bids and budgets in bulk, isolating negatives and transferring targets from one campaign to another all happen from one screen. Every bulk action goes through approval too — doing it in bulk does not mean doing it unchecked.
Manual work does not scale
Opening campaigns for thirty ASINs in the Amazon console takes hours and every step is a chance to mistype a budget or a match type.
A bulk action applies your own template — single target, fixed daily budget, chosen match type — across the selection, and shows the result as a list before anything is created.
Negative isolation: stop two campaigns bidding against each other
When the same keyword runs in an exact and a broad campaign, the broad one keeps winning impressions the exact one should have had.
Isolation writes the exact term as a negative in the broader campaign, in one move across every campaign it affects — and shows which campaigns will be touched before doing it.
Frequently asked questions
Are bulk changes applied immediately?
No. A bulk action is previewed as a list — which campaigns, which budgets, which match types — and written only after approval.
Can I move targets between campaigns?
Yes. Target transfer moves selected targets from one campaign to another, with the same preview and approval step.